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Content gallery – Lillian Kafka

Content gallery

Microsoft Advertising help topics

Each help topic extends a helping hand in what can be a complex field of online advertising decisions.

Video ads - new feature
Video extensions - new feature
Image extensions - content redesign
Portfolio bid strategy - new feature

Small business website creation

There’s nothing more exciting than experiencing the passion that brings small business to life. I try to reflect that energy by analyzing business needs and translating user goals into content for these websites.

Woodruff Solutions - Full website build
Team Fit With Me - Full website build
Guard My Vote - UX and content writing
Vayn.io - UX and content writing

Thought leadership on AI and machine learning

AI isn’t that confusing. And it helps if you do your research. So, that’s what I did for Stratorsoft, so they could help their clients relate to data-driven business services.

You may already be a patient of machine learning
5 ways deep learning can boost your business
White paper: Machine learning for marketers
7 real examples of machine learning success

Retirement advice for Transamerica

Transamerica markets healthy habits with articles that inform and inspire. The blogs I wrote encourage lowering retirement costs and provide guidance for financial advisors. Bonus — writing these took me back to my journalist days. 

Learning Center - Content strategy, design and writing
Encourage a holistic, full view of retirement
Gen X in retirement: Get the guide
How to out-humanize the robo-advisors
A retirement plan is more than numbers

Insurance guide for Transamerica

Here’s a manual I wrote to help insurance agents learn about a new site for selling insurance products. The site was a result of Transamerica’s huge effort to funnel agents from nine separate transaction sites to one unified portal.

A brand new way of doing business

Blogs for RE/MAX

Tips on how to make the most of your real estate career.

8 ways to start and stay strong in real estate
30 under 30 stars share real estate insights

Blogs for CommerceSync

How to maximize small business efforts to grow and maintain customers.

Use technology to grow your business
Let's get digital: Engage with your customers
Reflecting on a year that small business ruled
Poetry: The night before Christmas on Main St.
Top 6 small biz accounting mistakes
Use creativity to thank your customers
Tips to draw crowds on Small Business Saturday
Get your finances in order for the holidays

Syndicated articles for Media General

General assignment and transportation coverage for the Potomac News & Manassas Journal Messenger. 

Metro pulls video of bobblehead Benedict
Center keeps tabs on hectic Northern Virginia traffic
Kaine on transportation: This is a balancing act
Be warned: Real ID Act will mean long lines at the DMV
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