Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the tatsu domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/lilliank/public_html/wp-includes/functions.php on line 6121

Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the oshin domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/lilliank/public_html/wp-includes/functions.php on line 6121
Lillian Kafka – Content Design and Strategy

Hello! I’m Lillian.

I’m here to elevate your content.

With thoughtful content design, we can guide people toward their goals with guidance and answers along the way.

I’m here to elevate your content strategy.

The right content solves problems.

Content design is more than just applying words to a beautiful interface. Successful content strategies are rooted in research and process-driven goals to guide people along their journeys. I’m happy to join your design team early in the process to identify opportunities for success. When we work together, I’ll help your team design experiences best suited for your organization and your users.

USER EXPERIENCE 

Accessibility checks
Affinity mapping
Card sorting
Information architecture
Journey mapping
UX/UI copywriting
Prototyping
Persona development
User research
User stories
User testing
WCAG standards certified
Wireframes

CONTENT & DEVELOPMENT

AP Style
Content writing 
Copywriting
Design
Editing
HTML
Legal and compliance friendly
Strategy
UX writing design
Voice, style and tone alignment

XML

SOFTWARE & TOOLS

Adobe Creative Suite
Airtable
Cursor
Drupal

Figma
GatherContent
GitHub
Invision
Sharepoint
Sketch
Squarespace
Visual Studio
WordPress
Zeplin

Users are at the core of what I do.

Welcome to my gallery.

I started as a journalist. Since then I’ve written thousands of pieces of professional content. Here’s a sampling of some of my recent favorites.
GO TO GALLERY

And I’ve worked with amazing people.

Jan. 2021 — Present
Content developer at Aquent for Microsoft
March 2020 — Present
Website designer, UX and content writer
Oct. 2019 — Jan. 2020
UX Design Intensive fellow at General Assembly 

Oct. 2016 — Oct. 2019

Content + UX writer at Transamerica

I’ll turn your ideas into words that work.

Amazing people like you make a project great. For more than 20 years, I’ve collaborated with pixel-perfect designers, thoughtful researchers, beautiful communicators and gifted writers. Editors shared kindness and flexed grammatical prowess. Experts and product owners took time to “explain it to me like a n00b.” I’ve wrestled truth from regular people, mayors and brilliant entrepreneurs. 

“Lillian’s innovations added the specification of email audience and history to our communications. This new idea helps customize messages to individual audiences at Transamerica. Each interaction with her will grant you with honest, positive, and helpful feedback. It’s always a pleasure to discuss strategy and design of projects with Lillian.”

TYLER SCOTT
Digital Marketing Specialist

“Insatiably curious, Lillian is constantly excavating the latest digital trends, sharing best practices with our team, and reading between the lines to uncover inefficiencies no one else would think to look for.”

RYAN BESCH
Copywriter

What can we design together?

I’ve helped organizations build, redesign and publish consumer-facing website content. Before that, I was a newspaper reporter writing about lifestyle, transportation, land use and state government stories. Curiosity, problem solving and collaboration are parts of everything I produce. Let’s talk about your next content project.

SEND ME AN EMAIL

You made it this far. High five.

Guess what? I write for fun and take pictures.

THE WATER'S FINE
Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Youtube
Consent to display content from - Youtube
Vimeo
Consent to display content from - Vimeo
Google Maps
Consent to display content from - Google